Brand Optimization Tip: Learn to Properly Handle Negative Reviews

Reston and other NoVA businesses seeking to build a robust online presence need to be aware of their reputations. As part of an effective brand optimization strategy, you should try your best to ensure that your online reputation remains as pristine as possible. This is not always easy given the wide open access for anyone to write reviews and read them on the world wide web. Among the main sources of negative ideas about your company are the critical reviews that often appear on review sites and even on your own webpage. To blunt their effects you’ll need to deal with them in a productive way.
http://novatp.com/brand-optimization-tip-learn-to-properly-handle-negative-reviews/

Using Branding to Expand Your Business

If you are the owner of a small business or start-up company, you probably know that getting your name on the market is a large part of being successful. You are also likely aware that this is easier said than done. Fortunately, you can use effective branding to improve your chances of success and increase sales. Here are a few tips for using branding to your advantage: