Easy Tips for Stand-out Brand Marketing in Reston and nearby Locales

In their 2005 book “Blue Ocean Strategy”, based on a study of 150 strategic business moves spanning over a hundred years across some thirty industries, authors W. Chan Kim and Renée Mauborgne argue that enterprises can succeed not by battling competitors but rather by creating “blue oceans” of uncontested market opportunities. While this is a viable strategy for emerging businesses, the vast majority of existing businesses cannot suddenly transform their markets into “Blue Ocean”, however the strategy forces a business owner to think of how it can further differentiate itself from the competition.

The aforementioned techniques, from crafting and communicating your business’ unique value proposition, to chartering your “Blue Ocean Strategy”, to developing an integrated and coherent online marketing strategy, local Reston brand marketing companies like Nova Technology Partners can emerge as your business’ indispensable marketing partner.

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Using Hashtags for Marketing

Hashtags can help businesses market their brands on social media in innovative ways. These words or phrases preceded with a # sign are basically labels for types of content. Hashtags are relevant in social media marketing, as content with hashtags tend to receive twice the engagement of those without.

How to Market your Brand on Instagram

Instagram is fast becoming a brand marketing medium for businesses hell-bent on utilizing the power and reach of social media itself. With millions of users at the helm, why not look at Instagram, after all? Here are some tips to better harness the site’s capabilities for marketing a brand:

Use both videos and photos, but focus on the latter – Videos and photos on Instagram have their own perks. For instance, photo posts tend to perform better than videos in terms of encouraging interactions, i.e. likes and comments, mainly because people are reluctant to view videos during peak school or work hours. However, videos are perfectly and equally, if not more so, worth the effort of posting for marketing purposes.

Pick a series of hashtags to focus on – A hashtag’s main function is to categorize your type of content on Instagram. Instead of creating one on the fly, craft one before you post content and stick with it. That way, people will gradually recognize the brand as something different from the others, allowing them to identify you more easily.

Tag others in your posts – If a high-profile celebrity is using your product in your photo, tag him or her, and include content relevant to your post. This allows for the content’s rapid spread, which should enhance brand awareness and promote its wider reach over time.

In a World of Brand Parity, it Pays to be Distinct

Every detergent cleans tough stains while being gentle on the hands. Every hamburger has the best 100% pure beef patty you’ve ever tasted. Every soda pop is part of your good times. You get the picture. In any product category, everyone is a winner with the same benefits. How do you make your brand stand out in this crowded marketplace?