Social
media is more than just a way for you to connect with your family
and loved ones; it’s also a great medium for reaching out to both
existing and potential clients. Of the social media giants, Twitter
is among the best ones to use. If you aren’t well-versed with how
Twitter works, here are a few tips to help you reach your customers
effectively:
Tweets
Needless
to say, Twitter is all about what and how often you tweet. Naturally,
you can tweet about anything under the sun. Make sure, however, that
whatever you tweet and share over Twitter add value to the lives of
those who read it. Otherwise, you might gain a reputation for
tweeting junk.
Hashtags
Make
your tweets easier to find by adding hashtags at the end. In fact,
feel free to create your own hashtags, instead of relying on the
momentum of a trending topic. Just make sure that you don’t use too
many in one tweet as many users view this practice as spam.
Retweets
Were
you mentioned in a pretty funny tweet? Did a happy customer give you
a shout out for a job well done? Show your followers how much you
appreciate the kind words and retweet it. Not only does this increase
customer engagement, but it also encourages more people to follow you
in the hopes of being retweeted as well.
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