Thursday, June 19, 2014

In a World of Brand Parity, it Pays to be Distinct

Every detergent cleans tough stains while being gentle on the hands. Every hamburger has the best 100% pure beef patty you’ve ever tasted. Every soda pop is part of your good times. You get the picture. In any product category, everyone is a winner with the same benefits. How do you make your brand stand out in this crowded marketplace?