Reston Brand Optimization: 4 Ways to Make Your Brand Thrive in 2015

Too many business owners have trouble getting their brand online. Looking at various efforts, you’ll notice that those who fail are usually those who attempt to go it alone. Don’t be afraid to seek professional help. Sure they may cost more upfront, but the long run dividends for your business are sure to be worth it. Staying relevant online will require an open mind, a strong commitment, and the help of skilled brand marketing strategists in Reston like Nova Technology Partners. Follow the above advices and get started on your way toward online marketing success in 2015.
http://novatp.com/reston-brand-optimization-4-ways-make-brand-thrive-2015/

Promoting your Brand with Pinterest

With over 70 million users, Pinterest is one of today’s biggest social networking sites that is ripe for entrepreneurial potential. It’s a pin board style photo-sharing site which enables users to create and manage image collections of hobbies, services, or interests, organized in neat themes. So how can you tap into its potential? Here are a few tips.

Ask for followers – You may feel a bit awkward for doing this, but it’s technically the norm nowadays: “Please follow us on Instagram, Facebook, Twitter, and Pinterest…” and all other social networking sites out there. Simply put, if you want more Pinterest followers, ask for them to follow you. You can do that by inviting your current followers on other social media sites, for a start. More followers is equal to more opportunities for business; it’s as simple as that.

Stable Brand Optimization in Reston in the Face of a PR Disaster

When Mark Rosekind became the new head of the National Highway Traffic Safety Administration (NHTSA), he was faced with a dire situation. Following a series of safety recalls, most notably the Takata airbags, he had to restore public trust in the NHTSA. Specifically he had to answer the question: Why did it take so long for NHTSA issue a recall for the defective airbags? Congress expects NHTSA to assume "a commensurate level of responsiveness and accountability." Given Rosekind’s extensive expertise in human fatigue and other driver safety related issues, many of the senators believe he is the right person to lead the agency at the right time. Though NHTSA was the federal agency most closely identified with this PR disaster, the impact on them paled the impact on Takata, the Japanese airbag manufacturer. This was a classic reputation management challenge. To start with, the Takata airbag recall affected millions of vehicles worldwide. The consequences for the Japanese airbag maker
http://novatp.com/stable-brand-optimization-reston-face-pr-disaster/