Turn an Empty Canvas into a Success Story Through Brand Optimization

Before starting a brand optimization effort for your own business, you first need to understand how branding works. Brands are very important and powerful tools in the world of marketing and advertising. A company with a successful brand means customers reward that company with higher revenue and profit, while a company’s negative brand image could become catastrophic to its existence as a going concern. In addition to telling a story about a company, a brand can target a specific customer demographic. Since branding works by association, a particular tagline, logo, or image can represent the company to a target audience. The higher the positive recall rate of a brand, the higher sales and profitability could rise.
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Ensuring Your Website is Optimized for Search Engines

If you have an attractive website yet no one seems to be visiting, one of the biggest reasons might be because your website needs to be optimized for search engines. Without search engine optimization, search engines like Google and Yahoo can easily bypass your pages when crawling or indexing for search databases.

The Importance of Keywords

You must choose keywords that you can compete in. Beyond your basic keywords, perhaps come up with long tail keywords and phrases that pertain more to what your business is all about. Make sure your content surrounds these keywords and that all articles and pages are written in a natural way.

The Importance of Link Building

Great content and a great website are both no good if you don't have a proper linking strategy set in place. Make sure to place links within your blog and other content pieces that points to relevant pages within your website. Never link out to spammy websites or link farms, as Google will likely punish you for doing so.

The Importance of a Sitemap

Sitemaps are important because search engines use them to browse and index all of your pages. Whenever you create a new page or update an old one, your sitemap will automatically update itself at the same time. Sitemaps are normally visible only to search engines, unless you decide to put a link to it on your homepage.

The Importance of URLs

Your URLs should be easy to understand and should contain the main keyword that you plan on using for that particular page. This will help with your search engine ranking, and those who try to navigate their way through your website.

Brand Optimization Tip: Learn to Properly Handle Negative Reviews

Reston and other NoVA businesses seeking to build a robust online presence need to be aware of their reputations. As part of an effective brand optimization strategy, you should try your best to ensure that your online reputation remains as pristine as possible. This is not always easy given the wide open access for anyone to write reviews and read them on the world wide web. Among the main sources of negative ideas about your company are the critical reviews that often appear on review sites and even on your own webpage. To blunt their effects you’ll need to deal with them in a productive way.
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Using Branding to Expand Your Business

If you are the owner of a small business or start-up company, you probably know that getting your name on the market is a large part of being successful. You are also likely aware that this is easier said than done. Fortunately, you can use effective branding to improve your chances of success and increase sales. Here are a few tips for using branding to your advantage:

Brand Building Tips That Can Help Businesses

Small businesses grow according to their practices. Having an already high-quality product or service can be further strengthened by the right type of branding strategy. Branding refers to advertising or marketing for your business, establishing a platform that customers can relate to, which then encourages them to interact and do business with you. It is a way for your business to define itself, and by following a few simple tips, you will find it easy to take your business's image in a positive direction—preferably with the help of brand marketing professionals.

Take note that branding begins by defining the company's specialty. Business owners can begin by reviewing their products and services, taking the time to create a brand character that connects with their customers while setting them apart from the competition.

Brand Optimization in Reston: ORM Tips to Maintain a Positive Image

Negative customer reviews are often considered tools that owners can learn from to help them grow their businesses. Managing these negative feedback online, however, requires skills and strategies as the digital age opens your local brand in Virginia to a worldwide audience. In this digital age, building brand optimization in Reston still works via “word of mouth”, except that you are using different platforms such as review sites and social media.
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Presenting a Human Face in Branding

Most businesses think that they must maintain a professional façade when engaging in a transaction, and while there’s nothing wrong with it per se, their façade often becomes so stiff and formal that they forget they are communicating with fellow humans. Aside from a façade and a logo, branding is also a feeling that people get when they interact with you, from how your customers are received upon their visit to how they are answered through social media messages.

Branding has grown from an image to a feeling, which in turn encourages your customers to buy from you. Presenting a human image to your customers is easy enough once you determine who you are as a business and as a brand.

Humanizing your Brand

Take a moment to think of your business and how it will probably sound like if it had a voice. Will the business be casual or formal, excited or restrained? Knowing your desired tone can help you determine the tone you’ll use in your content. You can also find a parallel business and see their current branding strategy, determining if theirs is an effective one or not.

No Rules

The most important rule in making your brand human is that there are no rules whatsoever. After all, this is your brand, and no one else knows the brand better than you do. Of course, you can better translate your thoughts and ideals with the help of brand marketing strategists.

Are Keywords Still Crucial in Brand Marketing?

Search engine optimization is still among the most effective online brand marketing tools. It involves designing and promoting a website according to the guidelines set by search engines to obtain a high ranking in its results pages. Such a process previously relied on keywords, the part of the content that search engine crawlers look for when a related search is made.

Making Things Work for Photographers

Photographers, especially career lens people, have the rather enviable job of capturing various moments in time. Some pictures have had a lasting impact - Alfred Eisenstaedt’s “VJ Day in Times Square,” Eddie Adams’ picture from the Tet Offensive, and Joe Rosenthal’s shot of the Iwo Jima flag raising are at the top of the list. Some photographers are still eager to have customers trust them with taking accurate shots that tell a story all their own, and for companies in this digital age, it’s up to professionals at brand marketing in Reston to help make images just as memorable.  

Reston Brand Optimization: 4 Ways to Make Your Brand Thrive in 2015

Too many business owners have trouble getting their brand online. Looking at various efforts, you’ll notice that those who fail are usually those who attempt to go it alone. Don’t be afraid to seek professional help. Sure they may cost more upfront, but the long run dividends for your business are sure to be worth it. Staying relevant online will require an open mind, a strong commitment, and the help of skilled brand marketing strategists in Reston like Nova Technology Partners. Follow the above advices and get started on your way toward online marketing success in 2015.
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Promoting your Brand with Pinterest

With over 70 million users, Pinterest is one of today’s biggest social networking sites that is ripe for entrepreneurial potential. It’s a pin board style photo-sharing site which enables users to create and manage image collections of hobbies, services, or interests, organized in neat themes. So how can you tap into its potential? Here are a few tips.

Ask for followers – You may feel a bit awkward for doing this, but it’s technically the norm nowadays: “Please follow us on Instagram, Facebook, Twitter, and Pinterest…” and all other social networking sites out there. Simply put, if you want more Pinterest followers, ask for them to follow you. You can do that by inviting your current followers on other social media sites, for a start. More followers is equal to more opportunities for business; it’s as simple as that.

Stable Brand Optimization in Reston in the Face of a PR Disaster

When Mark Rosekind became the new head of the National Highway Traffic Safety Administration (NHTSA), he was faced with a dire situation. Following a series of safety recalls, most notably the Takata airbags, he had to restore public trust in the NHTSA. Specifically he had to answer the question: Why did it take so long for NHTSA issue a recall for the defective airbags? Congress expects NHTSA to assume "a commensurate level of responsiveness and accountability." Given Rosekind’s extensive expertise in human fatigue and other driver safety related issues, many of the senators believe he is the right person to lead the agency at the right time. Though NHTSA was the federal agency most closely identified with this PR disaster, the impact on them paled the impact on Takata, the Japanese airbag manufacturer. This was a classic reputation management challenge. To start with, the Takata airbag recall affected millions of vehicles worldwide. The consequences for the Japanese airbag maker
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