Tuesday, November 18, 2014

Brand Optimization in Reston: Significant Online Marketing Trends


With search engine optimization, content is king. Content plays a significant role in online marketing as it helps increase awareness of a business through the use of keywords that lead search engine users to the website, and inform them of the services and/or products the business offers. That is why choosing the right keywords to optimize is a critical success factor in determining the website’s ranking in search queries. High quality content that includes generous use of targeted keywords enables businesses to stand out from the competition. With the ever changing SEO landscape, businesses need to keep up with the latest changes and trends, as well as ensuring their website remains visible. To that end businesses like yours can enlist the help of Reston brand marketing strategists like Nova Technology Partners to more effectively engage with existing customers as well as new prospects.
http://novatp.com/brand-optimization-reston-significant-online-marketing-trends/

Thursday, November 13, 2014

Brand Marketing 101: Reaching Customers on Twitter

Social media is more than just a way for you to connect with your family and loved ones; it’s also a great medium for reaching out to both existing and potential clients. Of the social media giants, Twitter is among the best ones to use. If you aren’t well-versed with how Twitter works, here are a few tips to help you reach your customers effectively: