Three Invaluable Services by Brand Marketing Companies

Nowadays, it seems that every business owner and his brother has a website. Chances are, you have one too. However, unless your entire business operation is Internet-based, you’re likely to be too busy attending to its daily operations than worry about whether or not your website is bringing more customers to your door.

Granted, to have a successful website, you need to set aside time for it. Otherwise, your site won’t deliver the results you want, and all your online marketing efforts will be for naught. Fortunately, you don’t have to go at it alone—procuring the services of a good brand marketing company ensures you’ve got someone able to handle the online aspects of your business. Here are some of the ways such a company can increase traffic to your website:

Brand Optimization in Reston: Significant Online Marketing Trends

With search engine optimization, content is king. Content plays a significant role in online marketing as it helps increase awareness of a business through the use of keywords that lead search engine users to the website, and inform them of the services and/or products the business offers. That is why choosing the right keywords to optimize is a critical success factor in determining the website’s ranking in search queries. High quality content that includes generous use of targeted keywords enables businesses to stand out from the competition. With the ever changing SEO landscape, businesses need to keep up with the latest changes and trends, as well as ensuring their website remains visible. To that end businesses like yours can enlist the help of Reston brand marketing strategists like Nova Technology Partners to more effectively engage with existing customers as well as new prospects.
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Brand Marketing 101: Reaching Customers on Twitter

Social media is more than just a way for you to connect with your family and loved ones; it’s also a great medium for reaching out to both existing and potential clients. Of the social media giants, Twitter is among the best ones to use. If you aren’t well-versed with how Twitter works, here are a few tips to help you reach your customers effectively:

Reston Brand Optimization Tips: Social Media Marketing through Twitter

Whenever you’re planning out your social media marketing strategy, always keep in mind that each platform or social network has different optimization needs. It’s important that you understand that what your brand marketing strategist might be doing for your Facebook account would be quite different from the informational strategies they plan for your Twitter account. Brand marketing strategy firms like Nova Technology Partners understand these differences and are in a strong position to help your business optimize its social media presence by attracting more followers, more likes, and ultimately more paid customers to your website.
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Easy Tips for Stand-out Brand Marketing in Reston and nearby Locales

In their 2005 book “Blue Ocean Strategy”, based on a study of 150 strategic business moves spanning over a hundred years across some thirty industries, authors W. Chan Kim and Renée Mauborgne argue that enterprises can succeed not by battling competitors but rather by creating “blue oceans” of uncontested market opportunities. While this is a viable strategy for emerging businesses, the vast majority of existing businesses cannot suddenly transform their markets into “Blue Ocean”, however the strategy forces a business owner to think of how it can further differentiate itself from the competition.

The aforementioned techniques, from crafting and communicating your business’ unique value proposition, to chartering your “Blue Ocean Strategy”, to developing an integrated and coherent online marketing strategy, local Reston brand marketing companies like Nova Technology Partners can emerge as your business’ indispensable marketing partner.

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Using Hashtags for Marketing

Hashtags can help businesses market their brands on social media in innovative ways. These words or phrases preceded with a # sign are basically labels for types of content. Hashtags are relevant in social media marketing, as content with hashtags tend to receive twice the engagement of those without.

How to Market your Brand on Instagram

Instagram is fast becoming a brand marketing medium for businesses hell-bent on utilizing the power and reach of social media itself. With millions of users at the helm, why not look at Instagram, after all? Here are some tips to better harness the site’s capabilities for marketing a brand:

Use both videos and photos, but focus on the latter – Videos and photos on Instagram have their own perks. For instance, photo posts tend to perform better than videos in terms of encouraging interactions, i.e. likes and comments, mainly because people are reluctant to view videos during peak school or work hours. However, videos are perfectly and equally, if not more so, worth the effort of posting for marketing purposes.

Pick a series of hashtags to focus on – A hashtag’s main function is to categorize your type of content on Instagram. Instead of creating one on the fly, craft one before you post content and stick with it. That way, people will gradually recognize the brand as something different from the others, allowing them to identify you more easily.

Tag others in your posts – If a high-profile celebrity is using your product in your photo, tag him or her, and include content relevant to your post. This allows for the content’s rapid spread, which should enhance brand awareness and promote its wider reach over time.

In a World of Brand Parity, it Pays to be Distinct

Every detergent cleans tough stains while being gentle on the hands. Every hamburger has the best 100% pure beef patty you’ve ever tasted. Every soda pop is part of your good times. You get the picture. In any product category, everyone is a winner with the same benefits. How do you make your brand stand out in this crowded marketplace?