Instagram is fast becoming a
brand marketing medium for businesses hell-bent on utilizing the
power and reach of social media itself. With millions of users at the
helm, why not look at Instagram, after all? Here are some tips to
better harness the site’s capabilities for marketing a brand:
Use both videos and
photos, but focus on the latter – Videos and photos on
Instagram have their own perks. For instance, photo posts tend to
perform better than videos in terms of encouraging interactions, i.e.
likes and comments, mainly because people are reluctant to view
videos during peak school or work hours. However, videos are
perfectly and equally, if not more so, worth the effort of posting
for marketing purposes.
Pick a series of hashtags
to focus on – A hashtag’s main function is to categorize your
type of content on Instagram. Instead of creating one on the fly,
craft one before you post content and stick with it. That way, people
will gradually recognize the brand as something different from the
others, allowing them to identify you more easily.
Tag others in your posts
– If a high-profile celebrity is using your product in your
photo, tag him or her, and include content relevant to your post.
This allows for the content’s rapid spread, which should enhance
brand awareness and promote its wider reach over time.
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