In their 2005 book “Blue Ocean Strategy”, based on a study of 150 strategic business moves spanning over a hundred years across some thirty industries, authors W. Chan Kim and Renée Mauborgne argue that enterprises can succeed not by battling competitors but rather by creating “blue oceans” of uncontested market opportunities. While this is a viable strategy for emerging businesses, the vast majority of existing businesses cannot suddenly transform their markets into “Blue Ocean”, however the strategy forces a business owner to think of how it can further differentiate itself from the competition.
The aforementioned techniques, from crafting and communicating your business’ unique value proposition, to chartering your “Blue Ocean Strategy”, to developing an integrated and coherent online marketing strategy, local Reston brand marketing companies like Nova Technology Partners can emerge as your business’ indispensable marketing partner.
http://novatp.com/easy-tips-stand-brand-marketing-reston-nearby-locales/
No comments:
Post a Comment