Are Keywords Still Crucial in Brand Marketing?

Search engine optimization is still among the most effective online brand marketing tools. It involves designing and promoting a website according to the guidelines set by search engines to obtain a high ranking in its results pages. Such a process previously relied on keywords, the part of the content that search engine crawlers look for when a related search is made.

While keywords are still a usual element in any type of web content, particularly those made for SEO, they no longer have the same quantifiable relationship and impact on a website’s ranking like they used to. This is because Google’s new algorithms have evolved into regarding the meaning of the search more than the keywords used in it. Search engine crawlers are now programmed to consider indexing synonyms rather than just similar keywords. This change is meant to eliminate keyword stuffing and other black hat SEO techniques.

With the new algorithms, the frequency of keywords in the content doesn’t matter anymore. As long as they are mentioned at least once in each vital component of a webpage, the crawlers will index them. A website’s ranking in search engine results pages is now more reliant on content quality.

Therefore, keywords, particularly their placement, remain a crucial content element. After all, Google crawlers still need these components to perform searches. If you want your website to flourish online, hire an online marketing company that employs updated SEO techniques, such as those that follow the latest guidelines on keyword creation and placement.