Promoting your Brand with Pinterest

With over 70 million users, Pinterest is one of today’s biggest social networking sites that is ripe for entrepreneurial potential. It’s a pin board style photo-sharing site which enables users to create and manage image collections of hobbies, services, or interests, organized in neat themes. So how can you tap into its potential? Here are a few tips.

Ask for followers – You may feel a bit awkward for doing this, but it’s technically the norm nowadays: “Please follow us on Instagram, Facebook, Twitter, and Pinterest…” and all other social networking sites out there. Simply put, if you want more Pinterest followers, ask for them to follow you. You can do that by inviting your current followers on other social media sites, for a start. More followers is equal to more opportunities for business; it’s as simple as that.

Share relevant content – Once you get the followers, you have to keep them interested; otherwise they’d just leave for some other profile “worth their time.” Sharing relevant content is one way to keep people engaged. To do this, analyze first which are the most popular pins as of late, then learn from them and add up your business’ own flair.

Don’t be self-centered – One of the most common mistakes businesses make on Pinterest is that they tend to pin their own content exclusively. By re-pinning other content relevant to the target market’s preferences and needs, you’ll lessen the likelihood of alienating your followers with “Me, myself, and I” types of pins.